The imbalance, and what follows from it
The population on these apps skews heavily male. An active woman receives many likes; an active man receives few. That is not a personal injustice, it is an arithmetic consequence of who signs up.
What it changes in practice: on the receiving side, sorting happens by elimination — there are too many candidates, so the smallest flaw is enough to cut. On the sending side, the job is therefore to give no easy grounds for elimination before even trying to appeal.
The photo sequence
- Sharp portrait, alone, smiling, front lighting. Non-negotiable. It is the only photo your match count depends on.
- Full-body shot. Its absence reads as concealment, and the doubt costs more than whatever it would hide.
- You doing something. A real activity: cooking, climbing, a gig, a workshop. It supplies the first message someone will send you.
- A social photo. One or two people, not eight, and you are instantly identifiable.
- One slightly imperfect photo. The one your friends would pick. It humanises the set and offsets the catalogue effect.
Each rule is detailed in the photos guide.
The five mistakes that show up almost every time
- The gym mirror selfie. It ticks three flaws at once: hidden face, overhead light, dull backdrop.
- Five friends in the opening shot. Nobody hunts for which one is you.
- The fish, the car, the motorbike with you not in frame. Those photos do not document your life, they occupy a slot.
- An empty bio, or "ask me anything". That hands the reader the work your bio was supposed to do.
- The bitter tone. "No liars", "no time for games anymore". Those lines recount your disappointments, and nobody enters a conversation through that door.
The bio, in three lines
An effective bio does not try to impress. It places you, it states your intent, it opens — exactly like any other, but with less room for error.
"Carpenter, so I notice your furniture before your decor. Looking for something that lasts. Tell me which flat-pack made you suffer most."
Three lines, one checkable fact, a clear intent, and a question to answer. More detail and further examples are in the bio guide.